About Us

About Senbaga

Building Trust Since 1996

[ about Senbaga ]

From Humble Beginnings to a Growing Group

The journey of Senbaga began in 1996 as Senbaga Agencies, a humble hardware business operating from home, founded by Mr. Ravichandran with a focus on B2B operations. Built on a foundation of dedication and a deep understanding of the hardware market, the business steadily grew, and today it has evolved into a 10,000 sq. ft. Experience Center — a destination where customers can explore premium brands, discover live concepts, and transform their living spaces with confidence. Headquartered in Chromepet, Chennai, Senbaga Life Spaces continues to redefine modern living through curated home solutions.

[ STORY CONTINUES ]

The Expansion

In 2013, Senbaga expanded its footprint with the establishment of Senbaga Agencies in Pondicherry, spearheaded by Mr. Prakash. This marked a significant step in reaching a wider market and serving more customers.

A pivotal moment arrived in 2021 with the incorporation of Senbaga Pvt Ltd. This formalized the growing enterprise and brought together the vision of proprietors Mr. Ravichandran, Ms. Senbaga, and Mr. Prakash, paving the way for new ventures and a broader scope of services.

Continuing its strategic expansion, 2024 saw the establishment of Senbaga Hardware as a dedicated distribution point, a partnership between Mr. Ravi and Mr. Selvaraj, strengthening the group’s supply chain and reach.

Central to Senbaga’s growth has been the forging of strong partnerships with leading brands. The group proudly onboarded Ebco in 2012, followed by Jaquar in 2020, WaterScience in 2023, and Dorset in 2024 for distribution. These collaborations allow Senbaga to offer a curated selection of quality products to its customers.

Looking ahead, July 2025 is set to mark the launch of Senbaga LifeSpaces, an upcoming venture that signifies the group’s continued evolution and commitment to providing comprehensive solutions for modern living.

From its modest beginnings, Senbaga has grown into a dynamic group, driven by a commitment to quality, customer satisfaction, and strategic partnerships. Today, this journey converges at the 10,000 sq. ft. Senbaga Experience Center — a space designed for customers to explore, engage, and bring their dream homes to life.

[ company strategy ]

Our Philosophy

To empower every home and business with high-quality hardware, bath, and water solutions, delivered with expertise and exceptional service, enhancing living spaces and building lasting relationships.

Our Missions

To be the most trusted and preferred partner for home improvement and building solutions in India, recognized for our comprehensive product range, innovative offerings, and unwavering commitment to customer satisfaction.

Our Vision

Customer focus, quality, integrity, innovation, and continuous growth are the pillars of our values.

Our Values

[ The Timeline ]

Journey Highlights

1996

Humble Beginnings

Agency Founded

Senbaga Agencies begins as a home-based hardware business (B2B), founded by Mr. Ravichandran

2012

Key Partnership

Ebco Onboarded

Ebco brand is onboarded by the Senbaga group.

2013

Expanding Reach

Pondy Branch Opens

Senbaga Agencies expands with a branch in Pondicherry, led by Mr. Prakash.

2020

Luxury Addition

Jaquar Joins Group

Jaquar brand is onboarded by the Senbaga group.

2021

Formalizing Growth

Senbaga Incorporated

Senbaga Pvt Ltd is incorporated by proprietors Mr. Ravichandran, Ms. Senbaga, and Mr. Prakash.

Water Solutions

WaterScience Added

WaterScience brand is onboarded by the Senbaga group.

2024

Distribution Hub

Hardware Point Begins

Senbaga Hardware is established as a distribution point, with partners Mr. Ravi and Mr. Selvaraj.

2024

New Brand Partner

Dorset Onboarded

Dorset brand is onboarded for distribution.

2025

Future Ventures

LifeSpaces Launching

Senbaga LifeSpaces is scheduled to be launched (by July, 2025).

[ Proven Track Record ]

LEGACY IN NUMBERS

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About Us

About Senbaga

Building Trust Since 1996

From Humble Beginnings to a Growing Group

The Expansion